Action. Story. Spartans.
Project Background:Boxing Extravaganza by Spartans Boxing Club takes place at the Singapore EXPO on 29–30 November. Two days of open classes, community challenges, and back-to-back boxing action leading into the Spartans Boxing Championship all under the Singapore Urban Sports + Fitness Festival 2025.
What we did:We created a Campaign to build hype and drive sign-ups for the 2-day event. Bringing boxing to the masses, giving the public a chance to experience the sport, and spotlighting rising Singapore boxers on a big stage.
Result:
Attracted over 4,000 attendees across the two-day event, surpassing expectations and delivering a highly successful outcome.
Spartans Boxing Championship: Main Promo
Set on one of Singapore’s largest stages at Singapore EXPO, the film highlights the intensity, skill, and presence of the athletes—designed to generate excitement before the event and electrify the crowd on event day.
Campaign Support Content:
Supporting social-first video assets were developed to amplify the campaign—driving awareness, clearly communicating event details, and translating the live energy of the event onto digital platforms.