Fitstop is a functional fitness gym brand that originated in Australia and has since grown into a global boutique fitness franchise. With Singapore as one of its key locations, we had the opportunity to work closely with three Fitstop branches locally. Our goal was to create engaging social media content with a strong localised context, while remaining aligned with Fitstop’s global brand guidelines. Over several months of partnership, we curated content to support gym promotions, new openings, and community events, helping the brand connect authentically with its local audience.